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WHY DOES AN AUTHOR NEED A WEBSITE?
Every author who is serious about selling books must have a website. Period.
Book Discovery - when it comes to readers finding you and your books online, a website is the very best way to be discovered. With Amazon's ever-changing algorithm, they are becoming a less reliable way to market your work.
Author Platform - your platform, or presence on the net, allows you to control your narrative. You get to introduce yourself in your own way to potential readers. Spending a few hours a week adding content to your site will draw in readers, and more importantly, loyal readers. Your Amazon Author Central Page cannot do that.